Animation inspiration - NST

25 January 2010 Posted by Rocky Raccoon
Salaam and Good Monday!

I hope you guys picked up a copy of The New Straits Times yesterday (Sunday) because Animonsta had a writeup in it. What's that? You forgot? That's no problem because the NSTP website has already shared it online.

Animation inspiration

All eyes are also on Animonsta Studios, a four-month old company founded by Mohd Nizam Abd Razak, Mohd Safwan Ab Karim, Kee Yong Pin and Muhammad Anas Abdul Aziz.
The four young animators, all in their 20s, were the original group behind Upin and Ipin.
Nizam, Animonsta's managing director, says the team's experience at Les' Copaque gave them a head start in the industry. They are now working on their first project, BoBoiBoy.
"People assume we don't understand the business because of our age. We were the core team behind The Geng: Pengembaraan Bermula movie. We know what it takes to make an animated movie successful."
They also know that animation is a high-cost and high-risk business.
"We started out by borrowing money from our parents and now we have applied for a RM2 million fund from MDeC. It is risky but we have a good product to sell," says Nizam.
To avoid high overheads, Animonsta set up its base in Cyberjaya at MAC3.
MAC3 is the Malaysian Animation Creative Content Centre, a facility to house and offer high-tech animation facilities to start-up companies. It is a part of the government's initiative to develop the industry.
"Being here at MAC3 is a big help. Otherwise we will have to invest a lot on our own."
Nizam says BoBoiBoy has received good reviews from major animation studios such as Electronic Arts, Marvel and DreamWorks who were brought in by MDeC under a mentorship programme.
He says BoBoiBoy tells the story of a 9-year old boy and his friends. They have to fight off aliens who have invaded Earth for coffee. It will be released as a TV series first before heading for the big screen.
The Malay version will be shown in June. Production cost for the series is about RM2.6 million.
"We will roll out the movie both in Bahasa Malaysia and English."
Nizam says penetrating the global market will not be easy as it involves huge costs.
"Although there are no specific funds allocated for marketing and promotions, the government has been very supportive in providing funding for production work, mentorship programmes, incentives and facilities."
However, he says more should be done to develop good scriptwriters.
Animonsta aspires to make BoBoiBoy the next Malaysian super hero for children.
"We don't really have a local super-hero and we believe BoBoiBoy can be that."

The young team behind Animonsta. Third from left is Mohd Nizam Abd Razak, the managing director of Animonsta.
The young team behind Animonsta. Third from left is Mohd Nizam Abd Razak, the managing director of Animonsta.

Scans of the newspaper articles.

You can read the full article here . We'd like to thank the New Straits Times and Chandra for the great article. 

9 Response to "Animation inspiration - NST"

  1. Anonymous Says:

    Mmg canggih. Terbaik ...

    Harap Animonsta blh pelbagaikan watak. Jgn terikat dgn watak ala Upin-ipin saja (kepala besar, badan pendek).
    Apapun tahniah pd sdra Nizam dan semua krew yg terlibat.

    All the best!

  2. Anonymous Says:

    .. yer sy juga setuju.. jgn terikat dengan kepala besar & badan pendek.. harap2 tone suara dan gaya percakapan juga jgn terikut2 dgn upin ipin... mudahan boboiboy ada trademark tersendiri... Terbaekkkk.....

  3. Anonymous Says:

    Saya sangat suka bila 3d campur 2d efek dia cantik harap dapat la tengok nanti hehe.

  4. caHaya P3tuNju ~ djgirl Says:

    kenapa pict boboi ada mata 3 di atas topinya? ada maksd ape2 ker ?

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